Many people think that a website is needed in order to run or maintain a successful business and that is not the case. A website is just a tool that enables you to more efficiently and effectively manage your business.
Just because you don’t need it, doesn’t mean you should not have it.
All the above is true but we still highly recommend that you get a website. There are many perks of having a website and we will discuss a few with you today.
Our first website perk will be “Your first impression.” Persons will quickly develop their impression of your business based on whether or not you have a website as well as the condition and appeal of that website. If your website looks professional and appealing, viewers will think that your business is run that way hence giving you a great start in the race of converting that viewer to a long term customer.
Your website should also serve an employee. Websites are essentially computers and we all know computers can handle larger workloads than we can. Your website should be doing a great deal of heavy lifting for your business. Whether it is acting as a cashier or it is answering questions that customers may have, your website should reduce your workload by automation. We always work with our clients to find areas of their business that we can place on the backbone of their website. Keep in mind, if it takes you 2 hours per day to do a task, it may only take your website 5 minutes…
Our last perk for today can be seen as the most important one of all. Your website should make you money and a great deal of it too. Monetizing your website is an should be a key focus for any business owner. Ask yourself, “How can this website make me more money?” In today’s world, there are several ways in which we can achieve this. Most of the popular avenues are via online sales (eCommerce) of products and services and advertisement. Selling or goods and services would typically be the primary source of revenue for most websites but in the case of blogging and websites of that nature, viewership is key as it provides a platform for monetization through ads and affiliations.
So although you do not need a website, you should have one because it is simply the smart thing to do!
